New Watch Release: MB&F M.A.D. 2 (2025)

MB&F continues to redefine the boundaries of independent watchmaking with the release of the M.A.D. 2. Following the immense success of the M.A.D.1 series, this latest release continues the brand's mission of delivering avant-garde horological designs at accessible prices. This edition is a collaboration with renowned designer Eric Giroud, drawing inspiration from the electrifying spirit of 1990's club culture with the spinning “disc” rotor visible around the edge of the dial.

The M.A.D.2 is encased in a 42mm stainless steel, pebble-shaped case with curved lugs that offers a comfortable fit on the wrist. It is powered by a Swiss-made La Joux-Perret caliber G101 automatic movement, enhanced with an in-house bi-directional jumping hour and trailing minutes module developed by MB&F, and includes a 64-hour power reserve.

Once again, the M.A.D.2 is available exclusively via raffle for 2,900 CHF, with a limited number of pieces up for grabs. The raffle goes live on April 1, so be sure to submit your submission.